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When it seems like you are buying the same gifts for your loved ones year after year—clothes, electronics, toys—consider giving gifts that have potential to grow and last a lifetime. Giving shares of stock can be meaningful gifts with the opportunity to increase in value as the years go on. Shares of stock won’t find themselves in the broken toy pile or outgrown in mere months.

Any investment advisor, such as those at Fidelity, can help you purchase shares of stock to give as holiday gifts. Choose stocks that your recipients might feel connected to and enjoy tracking. If you have a sports-crazed teenager, maybe shares of a sporting goods company would be special. Maybe you have a sibling who’s obsessed with technology and would be interested in owning a piece of a tech company. Giving shares of stock may open the door for your loved ones to take an interest in investing. And, who knows, you may just gift them the next big thing!